Cubic 38 was founded on 19 May 2017 in a small car garage at Muzinda residence by Mzokhona Maxase and Tshepo Sithole, who were then students of Tshwane University of Technology. Their mission was to create high quality and affordable products for daily use from non-conventional sources, such as waste tyres or processed rubber. Waste tyres have accumulated at landfills in South Africa for many years, and some are even illegally dumped in open spaces or resold.
After visiting a pyrolysis plant (an eco-friendly way of burning rubber) in Pretoria West and its shredded tyre supplier, the Cubic 38 team were inspired to work hard in innovating product solutions that would serve a large audience from recycled materials. From out of this extensive research and development, Cubic 38 created two products: BLACK SHOE POLISH and BLACK TYER SHINE.